Grooming that ends
in a WOW.
Shampoos, precision-steel scissors and grooming tools — concentrated formulas up to 32:1, blended and bottled in the UK.
Best Sellers
Groomer-favourite shampoos, concentrated up to 32:1 — one bottle washes more dogs.
Glide by – Vegan Natural 3-in-1 Dog Shampoo & Conditioner
Blueberry Supreme Whitening Dog Shampoo – Gentle & Vegan Friendly
Performance Red Berry – Deep Cleansing Dog Shampoo 25:1
Performance Intense Pure Filth Dog Shampoo – Tropical Scent, 5L
Premium Deep Cleansing Aloe Vera Shampoo
The Scissor Collection
Precision scissors for every cut — VG10, cobalt and 440C steels, with right- and left-handed options across the range.
Straights
Smooth, precise straight-blade cutting for clean finishes.
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Curves
Shape and contour with curved blades for rounded styling.
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Blenders & Thinners
Soften lines and blend transitions seamlessly.
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The Chunker
Texture and remove bulk fast on dense, heavy coats.
Shop now →What Groomers Say
Groomers, salons and pet owners rate the range on Trustpilot and on every product page. Here’s what a few of them told us.
“Thank you, I absolutely love your products as do my clients, I’m so glad I found you I wouldn’t use any other. They all feel so soft and smell absolutely amazing after I’ve used them.”
“Rinses easily, mixes well in my hydrobath. Enhances black aswell as cleaning white with a bright natural look without the ‘I used purple’ look left behind.”
“Smells great, lovely soft coats after drying. Will definitely be buying again.”
The WOW Magazine
“Janet Unfiltered”, our debut issue — how a Boxer named Izzy led to a boarding service, a home salon, and the business behind every product here.
- Janet Unfiltered — the story behind WOW
- From boarding Izzy’s friends to a home salon
- Why Harry ended up behind the clippers
- Your dog could be on the next cover
Shop by Coat Type
Targeted routines matched to coat texture, density and skin — from tight curls to delicate puppy fur.
professional productsacross the range
News, Events & Blog
News, workshops and where to find us.
Dog Grooming Trimmers – What Are They For and Do You Still Need Clippers?
Trimmers and clippers may look similar, but they are designed for different jobs. Discover where a dog grooming trimmer should be used, w...
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Why Lower Prices Don't Mean Lower Quality – Save an Extra 10% on WOW Grooming Scissors
We're offering an extra 10% OFF our already reduced scissor prices, giving you even greater savings without sacrificing performance, craf...
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Blades And Clippers
Clippers and Blades – The Foundation of Every Great Groom Whether you're a professional groomer working in a busy salon or grooming your ...
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